Creative Director: Dante Molino
Content Director: Jeff Ferraro
Bloody Chainsaw Brewing is a small batch microbrewery out of Arlington, Virginia. Owner Jeff, needed a brand refresh and help creating labels for his new line of beers, as well as accompanying marketing materials. Using my previous experience working with breweries and beer labels, I was able to give BCB a new logo and a series of original labels that all felt much more branded and connected.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/ae7cae76-0778-4c98-ac09-39796c3cfc17_rw_1920.png?h=176d44eb72579f5d8b1c8c471f24c97f)
I started BCB's branding with a logo. The brewery is "horror themed" so we decided to go with some "Friday The 13th", slasher film style, hand done typography. Here are some explorations from that.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/9c2a0409-bd51-4f14-9179-7c4b8a10fc45_rw_1200.png?h=ece369119e2eeafef2968c56335051d3)
After the client selected a style they really liked, some tweaks were made and some example treatments were made to really show off the lettering.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/9642b29f-4bd5-42c7-b51f-0f924f35a9bb_rw_1920.png?h=af53090a3a4b8754b087c1e41671c11b)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/807f453d-c7c2-45dd-befb-5ca58618b1c2_rw_1920.png?h=2786c7fca86e8544bed08b543681de21)
BCB's owner was loving this logo so far, but felt it needed some imagery involved in it somehow. They really wanted to incorporate a "chainsaw visual" somehow... so I went back to the idea sketch board and created some alternative concepts, using the already established type.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/24cd24b2-1d8e-497e-a262-cb698b63b2ac_rw_1200.png?h=d2b2d43e29d25a49e0d5192037c9f26f)
These were a hit – a single one was selected, added some color for POP and finalized. An alternate version with "brewing" subtext was created for marketing use and the logo was finished.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/86ba26e5-6af4-48c0-861d-0858faea64a5_rw_1920.png?h=41cb0d57d059026a84f4b041adde26cd)
These are some of the recent label designs I've created for the brewery's many lines.
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/20968415-07ab-4045-819c-abf18b9f8ff4_rw_1920.jpg?h=a9371b37e7fc0fd6fc528caaf40968bd)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/aefe9896-de67-4a12-a8ab-31a9973e0dfc_rw_1200.png?h=c8bdab719f10497866405d7eeecc9f5c)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/3847f45d-37c4-4bfe-b2cc-0a95ca962dd4_rw_1920.jpg?h=a250ad99641920ac7c72bd69dad6bbb6)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/de7feba7-85f4-480e-b831-42f2bbf92ceb_rw_1920.jpg?h=8ba73bb4ca12c376ce3af8916f593bdc)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/c0989395-0146-4972-b864-e11507b20f00_rw_1920.jpg?h=0d3ca529ec7a7fa8e20e234618a09a7c)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/c4b11ff0-4f85-4c48-8064-48e5e1286ac1_rw_1920.jpg?h=277bfd100168af818c91811937ce0eb3)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/6d85b241-c8e6-40fc-b86c-25ea4b95e92d_rw_1920.jpg?h=35b58412c25021d698943c593a5e0281)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/22fefb76-76c1-4128-ad35-654ae7cf22d2_rw_1920.jpg?h=4cf4914dd5a58cf5bf82bb15a13d6c16)
![](https://cdn.myportfolio.com/cf76699f-9bb3-4eb1-a335-8eff83a9f464/9f18c7ea-b284-426d-98b9-bc864bb4411d_rw_1920.jpg?h=b3bf48735d43054b4ef32e4649c5ff40)